Introduction
In an era where modest fashion has grown into a global movement, one name has steadily risen in South Asia’s digital landscape: Lulu Arwa. Known for her hijab tutorials, modest outfit inspirations, and brand collaborations, she has successfully combined faith, fashion, and digital entrepreneurship. With collaborations spanning Meesho, Flipkart, and Amazon, Lulu is not just a fashion influencer but also a voice for modern Muslim women who want to dress modestly without compromising on style.
Public Profile & Brand Identity
Lulu Arwa’s social media presence is centered on her Instagram profile @lulu_arwa, which highlights her as the Founder of “Lulu Classy Threads”—a modest fashion and lifestyle initiative. Her bio mentions Mumbai and Kerala, India as her key locations, reflecting her strong South Indian cultural connection.
For professional queries, she lists her email, luluarwa6@gmail.com, and actively shares affiliate product links via platforms like WishLink, where her curated catalogs and viral reels can be accessed.
Beyond Instagram, Lulu Arwa maintains a significant footprint on YouTube, where her hijab tutorials and fashion guides have earned her over 224,000 subscribers. She has also been listed among the Top 20 Female Modest Fashion Influencers globally, underscoring her influence in this growing niche.
Content Style & Focus
Her content uniquely blends style inspiration with lifestyle narratives. Key areas include:
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Hijab tutorials and styling guides – helping followers experiment with modest fashion trends.
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Beauty and lifestyle tips – skincare, makeup, and personal care, presented with a halal-friendly approach.
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Promotional collaborations – working with Meesho, Flipkart, and Amazon, she reviews and showcases modest clothing, accessories, and lifestyle products.
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Motivational reflections – reels that highlight her life lessons and experiences as a young Muslim woman.
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Community celebrations – milestones like “100k strong fam” highlight her growing audience base.
This blend of fashion, commerce, and personal voice has helped Lulu Arwa connect deeply with her Muslim audience, especially young women seeking style that aligns with Islamic values.
Personal Life and Background
While Lulu Arwa has not publicly revealed extensive details about her early life or academic background, her roots are connected to Mumbai and Kerala, as mentioned in her Instagram profile. She often speaks about her 20s in reflections, suggesting she is in her young adulthood.
One of the few personal details she has shared is about her marriage. In a reel, she celebrated her sixth wedding anniversary, addressing her partner Yasar Badoor as “the reason behind all my success.” This glimpse into her private life indicates the supportive role her relationship has played in her journey.
Details about her education and qualifications are not available publicly, and she maintains privacy in these aspects.
Business and Entrepreneurship
Lulu Arwa has transformed her passion for modest fashion into a sustainable digital business model:
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Affiliate and PR Collaborations
By promoting products from Meesho, Flipkart, and Amazon, she leverages affiliate partnerships and PR campaigns to monetize her audience. -
Founder of Lulu Classy Threads
Her brand initiative focuses on modest fashion, suggesting a long-term vision to establish her own boutique or curated label in the Muslim fashion space. -
Digital Content Creation
With her YouTube channel and Instagram reels, she produces tutorials, reviews, and lifestyle content that not only engage audiences but also generate revenue through ads and collaborations. -
WishLink Product Listings
Through product catalogs and affiliate shops, her followers can directly purchase recommended items, making her content highly conversion-friendly.
Reach and Audience Engagement
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Instagram: Active, with high engagement on reels, brand promotions, and personal posts.
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YouTube: 224K+ subscribers focusing on hijab tutorials and fashion content.
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Global recognition: Ranked among the Top Modest Fashion Influencers internationally.
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Community: Strong audience growth reflected in celebratory posts like “100k family.”
This reach gives her credibility not only as an influencer but also as a role model in the modest fashion industry.
Challenges in the Influencer Journey
As with many digital creators, Lulu Arwa faces the balance between authenticity and commercial collaborations. While partnerships with big brands enhance her business, maintaining audience trust through genuine content remains critical. Additionally, modest fashion carries cultural sensitivities, meaning she must carefully align with community expectations.
Future Outlook
With her expanding influence and growing digital brand, Lulu Arwa is well-positioned to:
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Launch her own dedicated fashion line.
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Collaborate with international Muslim fashion brands.
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Expand into lifestyle coaching, tutorials, or even modest fashion events.
Her journey reflects the wider story of Muslim women carving spaces in global digital culture—showing that modesty and modernity can walk hand in hand.
Conclusion
From her beginnings as a modest fashion enthusiast to becoming a multi-platform influencer and entrepreneur, Lulu Arwa’s story is one of persistence, faith, and creativity. Her ability to integrate Islamic modesty with global fashion trends not only inspires thousands of Muslim women but also positions her as a key figure in the future of South Asian modest fashion.
As she continues to grow, Lulu Arwa symbolizes the power of Muslim women in redefining style and business in the digital age.
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